The Institute of Transportation Engineers (ITE) student chapter recently won the 2017 Utah ITE data collection fund. The project will collect data for parking utilization and trip generation at a grocery store located in a mixed-use transit oriented development “Whole Foods Market”, at Trolley Square, which is considered to be a trendy high-end center in close proximity to downtown Salt Lake City, Utah. This is Utah ITE’s inaugural program of student chapter data collection competition, patterned after the successful Western District program that began in 2004. UofU ITE student chapter is awarded $1,000 to complete the project.